This January, the Atlanta International Gift and Home Furnishings Market will present nearly 50 events, seminars and celebrations—including the first-ever staging of Party for Life in Atlanta.
Programming across the AmericasMart campus will connect market attendees with influencers, tastemakers and thought leaders sharing actionable tips and trends. In addition, AmericasMart will host more than 100 food and beverage amenities, including happy hours, complimentary breakfasts, snacks and more throughout the campus.
“With the broad range of programming this January, we address a variety of buyer needs, whether that’s in a business-building seminar, a class in the Demonstration Kitchen, a meet and greet with an influencer or at an industry celebration where they can network with like-minded business owners,” says Dorothy Belshaw, International Market Center’s (IMC) chief marketing and digital officer. “Our events, seminars and amenities are an added value to an already important week for the gift and home furnishings industry.”
Party for Life Relocates to Atlanta
This year marks the first-ever staging of Gift for Life’s Party for Life fundraiser in connection with the Atlanta market. The industry celebration takes place on Wednesday, January 15, at the Fernbank Museum with designer Thom Filicia serving as honorary event chairman, and recognition of Anne McGilvray, who will be presented with the Chuck Yancy Lifetime Achievement Award. All proceeds benefit the grant making efforts of Gift for Life’s beneficiary DIFFA: Design Industries Foundation Fighting AIDS. Confirmed sponsors to date are AmericasMart/Las Vegas Market, Anne McGilvray & Company, Binant Capital, Demdaco, Great American Publishing, Maiarelli Studio, Poo-Pourri, Gifts and Decorative Accessories and Home Accents Today. Tickets and more information are available at www.giftforlife.org/participate.
Retailer and Designer Education
Retailer educational programming provides actionable tips in marketing and finance. Liz Martin of Charleston Weekender leads “Influencer Marketing 101: The Do’s & Don’ts of Getting Your Store Featured by Bloggers,” which teaches a basic understanding of hiring and collaborating with bloggers on Tuesday, January 14, at 10 a.m. Patti Biro of Spa Industry Association explains how adding temporary locations to an outreach strategy can expand market reach and create new sales opportunities in, “Here Today, Gone Tomorrow: Pop-Ups, Mobile Retail and More,” on Tuesday, January 14, at 1 p.m.
In “Social Media Strategy for Retail Success in 2020 and Beyond,” blogger and retailer Mandy Kellogg Rye of Waiting on Martha, Inc. and Welcome Media Co. shares the core social media strategies that every retailer should know on Wednesday, January 15, at 10 a.m. Becky Tyre records a live episode of Retail Details the Podcast during “Partnering for Promotions & Successful Store Events,” on Wednesday, January 15, at 1 p.m. “Ten Easy Steps to Retail Relevance in 2020” features Annette Joseph and Barbara Pederzini sharing merchandise styling tips for retailers with Rue Editor in chief Kelli Lamb on Thursday, January 16, at 10 a.m.
Designer educational programming touches on best practices, trends and new business opportunities. In “What’s Your Worth? Managing Client Expectations While Growing Your Design Business,” designer Corey Damen Jenkins shares real-life examples and strategies for working with demanding clients on Wednesday, January 15, at 2 p.m. Luxe Interiors + Design taps three designers to share their favorite trends and top finds from the market in “Ahead of the Curve | East Coast Edition,” on Thursday, January 16, at 2 p.m. The “Sherwin-Williams Colormix Forecast 2020” showcases trending paint colors for 2020 on Friday, January 17, at 10 a.m. “Staging to Sell, What Every Designer Should Know,” presented by The Real Estate Staging Association (RESA), teaches how real estate staging can be a viable add-on service for the right entrepreneur on Saturday, January 18, at 2 p.m.
Returning for January 2020 are new buyer breakfast seminars where buyers can learn the basic fundamentals of the market experience—including how to navigate the buildings, the amenities and resources available to buyers, how to use the mobile app, which showrooms are a good fit for their buying needs and more—over breakfast with the buyer services team. Breakfast takes place in Building 2 on Wednesday, January 15, at 8:30 a.m. and in Building 1 on Thursday, January 16, at 8:30 a.m.
Shop the Show
The winter 2020 class of Shop the Show influencers showcases five influencers—Tiffani Thiessen, Katie Stauffer of the Stauffer Family, Brian Patrick Flynn, Paloma Contreras and Liz Marie Galvan—who collectively reach nearly six million followers with content including trends in home décor, gift, tabletop, kids, lifestyle and seasonal decor, plus adorable moments in daily life. These influencers will shop the market’s 8,000 brands in search of the most coveted products—uncovering the latest trends in lifestyle and more, while sharing their experiences through social media, vignettes, book signings, showroom activations and more.
Thiessen headlines the Shop the Show programming with “Breakfast with Tiffani—Easy Breezy Brunching & Entertaining Tips,” from her new book, “Pull Up a Chair: Recipes from My Family to Yours,” on Thursday, January 16, at 11 a.m. Flynn hosts a cocktail party with tips for incorporating “hygge”—the Danish attitude towards life that emphasizes finding joy in everyday—into design projects and stores in, “How to Hygge at Accent Decor,” on Wednesday, January 15, at 3 p.m.
Stauffer shops and styles her favorite Corkcicle products and mixes and mingles with her twins Mia and Emma in “Pop, Shop & Sip: Cocktails at Corkcicle,” on Thursday, January 16, at 3 p.m. Galvan signs her debut book, “Cozy White Cottage: 100 Ways to Love the Feeling of Being Home,” while attendees enjoy a warm cookie and cocktail on Wednesday, January 15. Contreras signs her new book, “Dream Design Live,” on Friday, January 17. More information about the Shop the Show influencers is available at AmericasMart.com/ShopTheShow.
A full list of market events and amenities is available at AmericasMart.com/events.