Las Vegas Market has announced its First Look showcase theme for the market’s upcoming summer event.
First Look is a color and trend forecast that brings stylized vignettes to different parts of Las Vegas Market. This year’s theme, called 2020 Vision, is made up of two other themes – personal style and easy sophistication.
2020 Vision vignettes will be on display across four Las Vegas Market campus locations: Building A lobby; Building B, WorldView on Sixteen; Building C, fourth floor; and in the Pavilions at Las Vegas Market.
“Las Vegas Market’s First Look program is a key source for product trends for furniture, home decor and gift buyers and suppliers,” says Dorothy Belshaw, executive vice president, chief marketing and digital officer for International Market Centers. “Through displays, tours and a CEU-accredited seminar, First Look showcases the breadth and depth of on-trend product that Las Vegas Market has to offer.”
First Look’s 2020 Vision is a collective of on-trend products and headlining hues, all of which are showcased in curated displays; a CEU-accredited educational seminar on July 29; an at-Market resource guide publication; and in two First Look showroom tours. Product selections for First Look were made by 23-year magazine editor Julie Smith Vincenti who worked through more than 3,500 product submissions from Las Vegas Market tenants to put together the vignettes. As a part of the showcase, each of the four displays have been given a unique, stylized take on the 2020 Vision theme.
At the maximalist interior display in Building A lobby, an urban-inspired space for an imagined city dweller has been created from product categories spanning furniture and decorative accessories, lighting and barware.
Marketgoers can find a menswear-inspired vignette in the First Look display at WorldView on Sixteen. There, business casual meets cool neutrals. Nearby, a fringe elements presentation portrays casual elegance. An outdoor sitting area, complete with a greenhouse, finishes the display. Color drenching, a technique that experiments with tint and shade, is showcased in the display on the fourth floor of Building C. Teal is used as a starting point for this display, and stationery, ornaments and wallpaper also make an appearance. First Look’s future-focused color palette is the backdrop for the Pavilions display. Artisan-made personal accessories, modern home accents, jewelry and gifts for baby are category highlights.