Dallas Market Center is rebranding its tag line and moving forward with a more fashion-focused advertising campaign in the hopes of better communicating its status as a “lifestyle marketplace,” according to a release.
“Dallas Market Center recently launched a new brand identity to better communicate our positioning and strength as a lifestyle marketplace that sits at the intersection of many categories, including apparel and accessories, western, home, gift, holiday and floral, lighting and design,” says Cindy Morris, president and CEO. “So we needed an ad campaign that would reinforce our message and continue to build on our core brand. This campaign and the new tagline are the next phase in a larger brand strategy for Dallas Market Center.”
Dallas Market Center’s new tagline, “Inspiration starts here,” was created to reflect the market’s aim to include its many categories.
“We’re in a unique position to deliver on this message,” says Morris. “Our exhibitors, buyers, and designers are eager for inspiration – from information about trends, new products and innovation to business advice, success stories, and more. We provide that vision through our markets, design weeks and daily design business. And as the first Total Home & Gift Market in both January and June, inspiration does literally start here.”
The market’s cross-channel message has already launched across trade publications and websites, owned media and other corporate channels. Within the advertisements, an array of products from fashion and gift to home and holiday are displayed drenched in one color.
“We wanted to represent the industries we support in a contemporary and fun way, using color as the story and creating strong visuals that are not only impactful, but memorable,” says Guillermo Tragant, creative director. “We found inspiration in the wide range of products that you can find within our showrooms and the world of abundance that is the Dallas Market Center.”
For more information on the new campaign, look for print and digital ads in trade publications and a roll-out in Dallas Market Center’s marketing channels including its website, Facebook and Instagram, where special preview videos and campaign debuts are taking place.