Pardon the pun, but the grill category is hot. How hot? According to a 2019 Casual Living research survey, grill sales in the United States are predicted to grow from an estimated $2.9 billion in 2018 to $3.6 billion by 2023, a 23.7% gain. And in some regions, that percentage is even higher—24.4% for the South and 24.3% in the West.
In March, the Hearth, Patio and Barbecue Association (HPBA) hosted the 40th HPBExpo, highlighting a host of new products and trends for grills and the outdoor kitchen. During the event, the association shared its latest trend report, identifying some of the major shifts in the market. Here are a few of the trends they called out:
Small is big. According to the association, more manufacturers are expanding their product lines to include smaller, more mobile grills and smokers. The offerings reflect consumer desire for smaller living spaces, as well as their desire to take the patio experience on the go for tailgating, camping and other events.
Black and chrome is the new black and chrome. As manufacturers continue to present colorful grills and accessories, many new barbecues return to the traditional black-and-chrome coloring, allowing consumers to continuously update and modify their patio spaces around more traditional grill colors.
Patios are the new primary kitchens and dining rooms. Manufacturers continue to present innovative, tech-enhanced outdoor kitchen islands built around premium barbecues, as well as tables, outdoor built-in audio/TV systems and other accents that meet consumer desire for a full outdoor living experience in their backyard.
While at market, we noticed a few barbecue trends, ourselves. Here are some editor’s picks to keep an eye on for the coming season:
Accessories are on the rise. Nearly every company showing at the HPBExpo had some sort of accessory launch. From small items like pizza stones, cooking racks and mitts to trash bins and other larger items, accessories complete the outdoor kitchen, and they increase sales.
Pellets, pellets, pellets. From Louisiana Grills’ collaboration with the inventor of the pellet cooker, Joe Traeger, to Twin Eagles, Coyote Outdoor Living and Broil King, just about every company seems to be getting into or expanding the pellet business.
Grills go high-tech. The influence of tech grows. From Bluetooth-enabled cookers that allow you to control the heat via a smartphone app indoors to Twin Eagles’ new pellet grill featuring a built-in tablet control (that includes a library of recipes), technology is changing the way we grill, making it easier and more fun.
Want more? Check out these hot products for the exterior kitchen.